https://pho.tography.org/tags/london/ Recent content in London on pho.tography.org Hugo -- gohugo.io en-us Mon, 20 Apr 2026 00:00:00 +0000 https://pho.tography.org/2026/04/20/the-right-hero-image-for-a-brand-site/ Mon, 20 Apr 2026 00:00:00 +0000 https://pho.tography.org/2026/04/20/the-right-hero-image-for-a-brand-site/ Most brand about pages make the same mistake: they choose a hero image that announces effort rather than attitude. A polished studio shot, perfectly lit, perfectly composed, and perfectly empty of anything a viewer would want to linger on. The image signals production value. It communicates nothing. The shot used on the BrandsToShop.com about page takes a different approach. It is candid London street photography — a woman mid-conversation at a West End crossing, Fortnum & Mason bag in hand, white ankle-strap heels on tactile-paving, the red stop signal just catching the background frame.