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    <title>rx10 on pho.tography.org</title>
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      <title>Sony Confirms New RX10 Is Coming July 9, 2026</title>
      <link>https://pho.tography.org/sony-confirms-new-rx10-is-coming-july-9-2026/</link>
      <pubDate>Fri, 03 Jul 2026 00:00:00 +0000</pubDate>
      
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      <description>Sony has made it official. The Sony | Alpha account posted the announcement directly: a new RX10 is coming July 9, 2026, with the reveal set for 10:00 EDT / 15:00 BST / 23:00 JST. This is no longer a rumor — it closes out one of the longest gaps in Sony&amp;rsquo;s camera lineup. The RX10 IV shipped back in 2017, and the bridge camera segment has gone without a direct successor for nine years.</description>
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