The Camera & Imaging Products Association published its full 2025 shipment figures in February 2026, completing the picture of a year defined by two diverging trends: crop-sensor lenses gaining ground in units while full-frame glass quietly contracted, and an industry-wide lens-to-body ratio that hit the lowest point in CIPA’s recorded history. The Crop Lens Revival The most consequential shift in the 2025 data is the performance gap between sensor formats. Lenses for APS-C and smaller sensors rose approximately 9 percent in units and 21 percent in value through the final reporting period, while lenses for full-frame and larger formats declined around 4 to 5 percent in units and 6 to 7 percent in value.

The 2026 NAB Show closed in Las Vegas this week after drawing more than 58,000 registered attendees, with photography and videography gear among the central draws on a show floor that spanned the equivalent of nearly eight soccer fields. Canon, Sony, and Blackmagic Design were among the major imaging brands exhibiting alongside Adobe, Ross, Google Cloud, and AWS — a lineup that reflects how thoroughly software and cloud infrastructure have merged with the physical camera and production hardware space.

The Canon EF 85mm f/1.8 USM is older than the camera it is mounted on by more than three decades, and the pairing still produces the cleanest subject isolation this system can deliver at the price. Adapted to the R100 through the EF-EOS R adapter, the lens lands on an APS-C sensor with a 1.6x crop factor, which pushes the effective field of view to roughly 136mm. That reframing matters. The optical characteristics remain those of an 85mm — the same depth of field at a given distance, the same rendering of out-of-focus light — but the tighter angle of view forces the photographer further from the subject, and the compressed perspective does the rest of the work.