Canon Broadens Creative Horizons with Innovative Hybrid and VR Lenses
Canon U.S.A., Inc., a global leader in imaging technologies, has launched three new RF L series lenses: the RF24mm F1.4 L VCM, RF50mm F1.4 L VCM, and RF70-200 F2.8 L IS USM Z. Aimed at professional photographers and videographers, these versatile lenses are designed for creators who need to easily switch between still photography and video, delivering high-quality visuals regardless of medium. This latest expansion of the RF lens lineup underscores Canon’s dedication to providing cutting-edge solutions tailored for the diverse needs of today’s visual content creators.
The RF24mm F1.4 L VCM and RF50mm F1.4 L VCM lenses are crafted for those who strive to produce dynamic, compelling visual content. These lenses offer an excellent choice for professionals needing quick transitions between photography and videography, such as journalists or in-house media creators. Featuring a sophisticated optical construction, these lenses take full advantage of the RF mount to deliver superb quality across every corner of the frame. Their autofocus is driven by Canon’s latest high-speed actuator technology, offering precise, quiet, and fast focusing for both video and stills. With a maximum aperture of f/1.4, both lenses excel at creating striking images with a shallow depth of field, enhancing their visual impact. Compact and lightweight, they are perfect for use on handheld gimbals, ensuring easy handling and stability. Additional features include dual actuators for reduced focus breathing, customizable control rings, and an exterior design that facilitates intuitive use for hybrid shooters.
Canon also introduced the RF70-200 F2.8 L IS USM Z lens, a flexible telephoto zoom that performs impressively across varied applications, including sports, fashion, and reportage. Inspired by the proven design of the RF24-105mm F2.8 L IS USM Z, this lens maintains a balance between form and function, making it ideal for handheld rigs and gimbals. With an f/2.8 aperture throughout the zoom range, the RF70-200 delivers rich and dramatic imagery, perfect for creating a distinctive visual style. This lens’ compatibility with extenders allows it to cover an extended focal range, giving photographers the ability to adjust their approach to meet different shooting requirements. Equipped with image stabilization of up to 7.5 stops in conjunction with in-body IS, the RF70-200 is ideal for capturing smooth, steady video even in challenging conditions. Its intuitive controls and durable, lightweight build make it an indispensable tool for professionals seeking to elevate their work.
In addition to the hybrid lenses, Canon is embracing the growing demand for immersive content with the release of the RF-S7.8mm F4 STM DUAL lens, which targets social media creators and videographers interested in virtual reality and 3D content. Previewed at Apple’s 2024 WWDC keynote, this lens is designed for use with the Canon EOS R7 and adds a new dimension to the EOS VR System. Its 7.8mm focal length and 60-degree field of view are optimized for immersive VR experiences, allowing creators to record content that feels deeply engaging. With its user-friendly interface, the RF-S7.8mm makes 3D and spatial video creation accessible even to those new to the format. Users can transform footage into 3D VR using the EOS VR Plug-in for Adobe Premiere Pro or the EOS VR Utility, enabling seamless workflow integration for both enthusiasts and professionals. By focusing on ease of use, Canon is empowering content creators to step into the world of VR and 3D storytelling without a steep learning curve, making this technology more attainable than ever.
Canon’s new releases—the RF24mm, RF50mm, RF70-200mm, and RF-S7.8mm lenses—are a testament to its commitment to pushing the boundaries of creative possibilities. Designed to serve a broad spectrum of content creators, from traditional photographers to VR pioneers, these lenses are set to make a lasting impact on the way visual stories are told. With their innovative features, they empower users to craft exceptional content that resonates, regardless of the medium or audience.