Pushing the Boundaries of Compact Imaging: Introducing the LUMIX G97 and ZS99
Panasonic’s ongoing dedication to bringing innovative and reliable photographic solutions to a wide range of creators is once again on display with the introduction of two new additions to its highly regarded LUMIX lineup. The Micro Four Thirds LUMIX G97 and the travel-ready LUMIX ZS99 have been carefully designed to provide enthusiasts, photographers, and videographers with outstanding image quality, robust performance, and user-friendly features. Whether capturing sweeping landscapes, intimate portraits, or dynamic scenes on the move, both cameras incorporate the latest technologies and thoughtful conveniences that allow for an elevated creative experience. The LUMIX ZS99 stands out as a pocket-sized travel camera equipped with a remarkable 30x optical zoom, made possible by its 24-720mm LEICA DC lens. Its slender form, ideal for adventures, belies an impressive range of capabilities such as 5-Axis HYBRID O.I.S.+ stabilization for smooth, high-quality videos even at full zoom, as well as the ability to record 4K video at 30p or shoot bursts of 4K PHOTO at 30fps so that no fleeting moment is ever lost. The LUMIX ZS99 also offers HD high-speed video recording at 120fps, making it perfect for slow-motion creative work. It provides an 1,840k-dot tiltable touchscreen for flexible shooting angles, USB Type-C charging for on-the-go convenience, and seamless connectivity through built-in Bluetooth v5.0 and Wi-Fi that pair with a dedicated Send Image button to ensure that photos and videos can be quickly and easily transferred to a smartphone. Available in black or silver in mid-February 2024 at $499.99, this camera invites travelers to keep it close at hand as a tool to capture their personal stories with clarity and ease.
While the LUMIX ZS99 excels as a travel companion, the LUMIX G97 offers the versatility, performance, and creative control that dedicated photographers and videographers demand. Its 20.3MP CMOS sensor, combined with a high-performance Image processor, delivers richly detailed images with vibrant colors and impressive sharpness. The G97 also introduces photographers to the LUMIX Photo Style feature, which allows for subtle adjustments in color and tone to ensure the final image matches the artist’s vision. A Live View Composite setting expands the realm of creative possibility by combining multiple exposures to produce stunning light trails, star-filled skies, and richly illuminated scenes without overexposing the background. Such advanced capabilities are complemented by outstanding stability through the 5-stop 5-axis Dual I.S.2 system, ensuring that both photos and video footage remain steady and clear, even in challenging shooting conditions. The camera’s video capabilities include crisp 4K recording at 30p without time constraints, and a selection of slow-motion and quick-motion modes available in FHD for dynamic storytelling options. For those leaning towards professional video production, the G97 includes 12-stops of V-Log L, giving filmmakers greater flexibility in post-production color grading, while a dedicated headphone and microphone jack ensure high-quality audio capture. Framing shots is a pleasure with the G97’s 1,840k-dot free-angle LCD and its 2,360k-dot OLED Live View Finder that ensure clear visibility in any lighting environment. Its rugged dust- and splash-resistant construction offers reliability for outdoor enthusiasts, while integrated Bluetooth v5.0 and Wi-Fi connectivity streamline transferring content or remotely operating the camera from a mobile device. With USB Type-C charging and availability in late February 2024 at $849.99 for a 12-60mm lens kit, the LUMIX G97 brings a harmonious balance of power, convenience, and flexibility to those looking to elevate their imagery.
The unveiling of these two new LUMIX cameras reflects Panasonic’s commitment to innovation and growth. By expanding its lineup to cater to the needs of both passionate travelers seeking lightweight, high-zoom imaging capabilities and creative professionals who demand versatile photographic and videographic performance, LUMIX continues to position itself as a brand that listens, innovates, and delivers. Both the G97 and ZS99 represent a promise to bring more power, reliability, and freedom to visual storytelling, supporting creators as they capture life’s most vivid and meaningful moments.