SIRUI Wins Best of Show at NAB 2026, Expands Vision Prime and IronStar Lens Lines
SIRUI picked up a Best of Show award at NAB 2026 for its Vision Prime T1.4 Full-Frame Cine Lens Series and used the occasion to announce significant expansions to both the Vision Prime and IronStar families, filling out focal length ranges that previously left gaps at the wide and telephoto ends.
The Vision Prime series launched with 24mm, 35mm, and 50mm primes. Three new focal lengths now extend the coverage: a 15mm wide-angle, a 75mm medium telephoto, and a 150mm designed for close-up and macro-style work. The series is built around an interchangeable mount system — SIRUI’s first for a cine lineup — that allows a single lens body to operate across multiple camera platforms by swapping mount modules rather than purchasing separate lenses per system. At T1.4 across the full-frame image circle, the lenses are positioned for both low-light work and shallow depth-of-field cinematography.
The IronStar series operates on different logic. It is an anamorphic lineup with a constant 1.5x squeeze ratio, aimed at filmmakers who want the widescreen anamorphic aesthetic without variable squeeze inconsistencies between focal lengths. The original three — 35mm, 45mm, and 60mm — covered wide to medium focal lengths. The additions of 75mm, 100mm, and 135mm close out the upper range, giving the system complete coverage from environmental wides through tight portrait and isolation work. The 100mm in particular is positioned for macro and product cinematography, where the combination of close-focus capability and the anamorphic rendering is genuinely useful for commercial production.
All six new focal lengths — three Vision Prime, three IronStar — are slated for release in the second half of 2026. SIRUI is at booth C4539 through April 22. The award and the expanded lineups together mark a meaningful step up in the brand’s positioning within the professional cine lens market, where interchangeable mounts and coherent anamorphic systems have historically belonged to manufacturers at significantly higher price points.