The photograph places us in the midst of an open-air conference, where people move between shaded spaces and open sunlight, creating a dynamic rhythm of movement and pause. The scene is filled with the easy energy of midday: a man with a backpack and a woman in a light patterned dress walk confidently at the center of the frame, their figures guiding our gaze toward the conference area with its stalls, umbrellas, and stretched canopies in the background.

After covering dozens of tech conferences from intimate startup pitches to massive industry events like CES and Google I/O, I’ve refined my gear setup to handle the unique challenges these environments present. Here’s exactly what I pack in my camera bag and why each piece matters. The Core Camera Setup Primary Body: Mirrorless Full-Frame My go-to is a Sony α7R V or Canon R5. Tech conferences demand versatility, and these bodies deliver excellent low-light performance for dimly lit keynote halls while providing the resolution needed for detailed product shots.

Living in the Future: My Experience with Samsung’s AI Home at IFA 2025 September 6, 2025 | Berlin, Germany Walking through the sprawling halls of IFA 2025 in Berlin, I wasn’t prepared for what Samsung had in store. Their “AI Home: Future Living, Now” showcase wasn’t just another tech demo—it was a glimpse into a world where our homes actually understand us. When Technology Disappears Into Life Standing in Samsung’s exhibition space at CityCube, I watched Cheolgi Kim (CK), Samsung’s Executive VP, paint a picture that felt both ambitious and surprisingly intimate.

The image captures a bustling trade show floor, a hive of activity illuminated by vibrant lighting and a maze of interactive booths. In the foreground, a small group of people engages in a focused discussion, their expressions deeply concentrated. The fisheye lens used here creates a subtle distortion that expands the perspective, pulling viewers into the dynamic atmosphere of the event. Overhead, the interplay of glowing linear lights contrasts sharply with the darker, cavernous ceiling, creating a futuristic aesthetic.