There is a gap in your RF lens lineup that many of us feel every time we head out for a shoot. We have stunning short telephoto primes like the RF 135mm f/1.8, and we have superb long telephoto zooms like the RF 70–200mm f/2.8. But what’s missing is a dedicated 200mm prime — a compact, lightweight, and sharp RF 200mm f/2.8 L that delivers the magic of prime rendering without the bulk or cost of the f/2 super-telephoto.

Canon U.S.A., Inc., a global leader in imaging technologies, has launched three new RF L series lenses: the RF24mm F1.4 L VCM, RF50mm F1.4 L VCM, and RF70-200 F2.8 L IS USM Z. Aimed at professional photographers and videographers, these versatile lenses are designed for creators who need to easily switch between still photography and video, delivering high-quality visuals regardless of medium. This latest expansion of the RF lens lineup underscores Canon’s dedication to providing cutting-edge solutions tailored for the diverse needs of today’s visual content creators.

Today, Nikon introduced the NIKKOR Z 35mm f/1.4, a wide-angle prime lens designed for Z mount full-frame mirrorless cameras. This fast, versatile lens is especially popular among street and portrait photographers, thanks to its natural angle of view and bright maximum aperture of f/1.4—all at an affordable price of $599.95. The lens is scheduled for release in mid-July 2024. The NIKKOR Z 35mm f/1.4 is an all-rounder that delivers beautiful soft bokeh and three-dimensional rendering at wide apertures, while its compact form (weighing only 14.