Sony has made it official. The Sony | Alpha account posted the announcement directly: a new RX10 is coming July 9, 2026, with the reveal set for 10:00 EDT / 15:00 BST / 23:00 JST. This is no longer a rumor — it closes out one of the longest gaps in Sony’s camera lineup. The RX10 IV shipped back in 2017, and the bridge camera segment has gone without a direct successor for nine years.