Tamron Co., Ltd. doesn’t frame the 35–100mm F/2.8 Di III VXD as a radical reinvention, and that’s exactly why it works. This lens feels like the result of quiet listening rather than loud ambition, shaped by feedback from photographers who loved the idea of the 35–150mm but didn’t always love carrying it. Designed for full-frame mirrorless cameras, it launches for Sony E-mount and Nikon Z-mount, covering full-frame sensors natively while remaining fully usable on APS-C bodies, where the effective field of view tightens into a longer portrait-oriented zoom due to crop factor.

Tamron’s release of the 11-20mm f/2.8 lens for Canon RF is a welcome addition to the growing range of third-party options for the RF mount. Priced at $659, this ultra-wide-angle zoom lens offers a bright constant f/2.8 aperture, making it a versatile tool for a variety of photography styles, from landscapes to astrophotography. Its compact size and lightweight design (just 335 grams) make it a convenient choice for travel and on-the-go creators.

Tamron has officially announced the release of the 90mm F/2.8 Di III MACRO VXD (Model F072), a high-performance macro lens compatible with Sony E-mount and Nikon Z mount full-frame mirrorless cameras. Set to hit the market on October 24, 2024, this lens marks the 45th anniversary of Tamron’s first 90mm macro lens, building on a storied legacy of optical innovation and beloved bokeh effects. Known as a versatile mid-telephoto 1:1 macro lens, the new model promises an impressive combination of classic features with cutting-edge advancements.