Living in the Future: My Experience with Samsung’s AI Home at IFA 2025 September 6, 2025 | Berlin, Germany Walking through the sprawling halls of IFA 2025 in Berlin, I wasn’t prepared for what Samsung had in store. Their “AI Home: Future Living, Now” showcase wasn’t just another tech demo—it was a glimpse into a world where our homes actually understand us. When Technology Disappears Into Life Standing in Samsung’s exhibition space at CityCube, I watched Cheolgi Kim (CK), Samsung’s Executive VP, paint a picture that felt both ambitious and surprisingly intimate.