My Experience with Samsung's AI Home at IFA 2025
Living in the Future: My Experience with Samsung’s AI Home at IFA 2025
September 6, 2025 | Berlin, Germany
Walking through the sprawling halls of IFA 2025 in Berlin, I wasn’t prepared for what Samsung had in store. Their “AI Home: Future Living, Now” showcase wasn’t just another tech demo—it was a glimpse into a world where our homes actually understand us.
When Technology Disappears Into Life
Standing in Samsung’s exhibition space at CityCube, I watched Cheolgi Kim (CK), Samsung’s Executive VP, paint a picture that felt both ambitious and surprisingly intimate. “We’re not just imagining the future of AI; we’re building it into everyday life,” he said, and honestly? After seeing their demos, I believe him.
The most striking thing wasn’t the flashy displays or the impressive tech specs—it was how invisible the technology felt. Samsung’s AI Home doesn’t scream “look at me!” Instead, it quietly adapts to your rhythms, learning when you wake up, how you like your coffee, even syncing your blinds with the weather outside.
What People Actually Want (And It’s Not What You’d Expect)
Here’s something that caught my attention: Samsung’s research shows that 66% of us find the idea of an AI-enabled home appealing. But dig deeper, and it’s not about showing off to friends—44% of people just want their daily tasks streamlined, and 45% want better control through their phones or voice commands.
It makes sense. Who hasn’t fumbled for light switches in the dark or forgotten to adjust the thermostat before leaving for vacation? Samsung’s SmartThings automated routines handle these mundane moments so seamlessly, you almost forget they’re happening.
Walking through their demo home setup, I noticed something profound: for 93% of people, home is a sanctuary. For 80%, it’s where we gather with the people we love. Samsung seems to get this. Their AI Home isn’t trying to replace human connection—it’s trying to enhance those precious moments when families are together.
The Money Talk (Because Let’s Be Real)
Let’s address the elephant in the room: cost. Samsung’s research found that 66% of consumers expect AI homes to help track expenses and save money. The standout stat? Their SmartThings Energy can slash washing machine energy use by up to 70%.
In today’s economy, that’s not just impressive—it’s necessary. I found myself calculating what that could mean for my own electricity bill while watching their energy management demo.
The Appliances That Made Me Stop and Stare
The Robot That Actually Gets It
The Bespoke AI Jet Bot Steam Ultra isn’t your typical robot vacuum. This upgraded version can detect liquids—even clear spills that would fool most of us. Watching it navigate around a deliberately placed glass of water while continuing its cleaning routine felt like witnessing a small miracle of domestic engineering.
Laundry That Thinks
The Bespoke AI Washer with AI Wash+ technology genuinely surprised me. It doesn’t just wash clothes—it analyzes what you’re washing and adapts accordingly. The energy efficiency boost of 65% above Grade A standards isn’t just good for the planet; it’s good for anyone tired of shocking utility bills.
A Kitchen That Adapts
In the kitchen section, I spent way too much time watching the Bespoke AI Dishwasher work its magic. The AI Wash feature studies how dirty your dishes actually are and adjusts the cycle accordingly. No more running full cycles for barely-dirty glasses or underwashing last night’s lasagna pan. The Auto Open Door feature that lets steam escape to speed up drying? Chef’s kiss.
The Extractor Induction Hob caught my eye too—integrating the extractor directly into the cooking surface is one of those “why didn’t anyone think of this sooner?” moments that makes you rethink kitchen design entirely.
Entertainment Reimagined
Samsung’s Vision AI Companion feels like the natural evolution of how we interact with our entertainment systems. Instead of juggling multiple remotes and struggling through nested menus, you just talk to it like you would a knowledgeable friend who happens to know everything about movies and TV.
Their partnerships with Google, Microsoft, and Perplexity signal something important: this isn’t about creating walled gardens, but building bridges between the best AI technologies available.
And then there was the 115-inch Micro RGB display. Standing in front of it, watching demo footage that looked more vibrant than reality itself, I understood why Samsung calls it “cinema-quality.” The colors were so perfect, so alive, that other displays in the vicinity looked washed out by comparison.
The Portable Revolution
The Movingstyle portable touchscreen TV represents something I didn’t know I needed: truly flexible entertainment. Built-in battery, adaptive AI, and the freedom to take your viewing experience anywhere in the house (or beyond). For anyone who’s ever wanted to finish a show while cooking dinner or catch a game from the back patio, this is revolutionary.
The Samsung Sound Tower, with its 18-hour battery and customizable lighting effects, turns any space into a potential party venue. It’s portable sound engineering that doesn’t compromise on power.
The Bigger Picture: Galaxy AI Everywhere
What impressed me most was Samsung’s commitment to democratization. Starting with 200 million devices in 2024, they’re aiming for 400 million by the end of 2025. This isn’t about creating exclusive experiences for early adopters—it’s about making AI assistance accessible across their entire ecosystem.
Security That Actually Matters
In an age where every device seems like a potential privacy risk, Samsung’s Knox Vault and Knox Matrix approach to security felt refreshingly comprehensive. Hardware-level protection for sensitive data, with ecosystem-wide security across connected devices—it’s the kind of behind-the-scenes protection that lets you actually enjoy the convenience without constantly worrying about who’s listening.
The Art of Technology
Before leaving, I had to see Maotik’s massive digital art installation on the 50-meter façade. The “wind” theme, with data flowing like organic waves, captured something essential about Samsung’s vision: technology that moves naturally through our lives rather than disrupting them.
My Takeaway
After spending hours in Samsung’s AI Home showcase, I left with a different perspective on smart home technology. This isn’t about gadgets for gadget’s sake—it’s about technology that genuinely improves how we live, work, and connect with each other.
The future Samsung is building feels achievable, practical, and surprisingly human. It’s not about replacing our daily routines but making them more meaningful by handling the mundane stuff in the background.
If this is what “Future Living, Now” looks like, I’m ready to move in.
Samsung’s exhibition runs through September 9 at CityCube, Berlin. If you’re at IFA, it’s worth the visit—not just for the technology, but for the vision of what home could become.