The 2026 NAB Show closed in Las Vegas this week after drawing more than 58,000 registered attendees, with photography and videography gear among the central draws on a show floor that spanned the equivalent of nearly eight soccer fields. Canon, Sony, and Blackmagic Design were among the major imaging brands exhibiting alongside Adobe, Ross, Google Cloud, and AWS — a lineup that reflects how thoroughly software and cloud infrastructure have merged with the physical camera and production hardware space.

SIRUI picked up a Best of Show award at NAB 2026 for its Vision Prime T1.4 Full-Frame Cine Lens Series and used the occasion to announce significant expansions to both the Vision Prime and IronStar families, filling out focal length ranges that previously left gaps at the wide and telephoto ends. The Vision Prime series launched with 24mm, 35mm, and 50mm primes. Three new focal lengths now extend the coverage: a 15mm wide-angle, a 75mm medium telephoto, and a 150mm designed for close-up and macro-style work.

SmallRig is using NAB Show 2026 to advance on three fronts: a modular accessory ecosystem for the DJI Osmo Pocket 4, a compact multicolor LED fixture, and a hydraulic monopod built on the TRIBEX platform. The Pocket 4 ecosystem is the most expansive of the three announcements. SmallRig has organized the accessory lineup into four pre-configured rigs addressing distinct use cases — dual-camera narrative work, daily vlogging, outdoor and adventure shooting, and mobile live streaming.

NAB Show 2026, April 18–22, Las Vegas Las Vegas opens the week with that particular convention-center energy photographers and camera people know well: long halls, bright overhead light, black drape, giant LED walls, and a constant stream of lenses, rigs, monitors, gimbals, and people trying to decide what actually matters once the show-floor glow wears off. NAB Show 2026 arrives as a media industry event on a massive scale, but from a photography and imaging perspective, what makes it interesting is not just size.